Another breakthrough in consumer bar code scanning technology from Symbol, the CS 1504 Consumer Memory Scanner enables customers to capture barcodes on retail merchandise in order to create a shopping list, purchase an item or simply link to the Web for further content about the item of interest. Anyone can use this pocket-sized scanner to read barcodes found on merchandise or in catalogs from virtually anywhere.

Now you can embed barcodes in your print advertisements catalogs and on-line merchandise, converting the printed page into a two-way communication channel between you and your customers for fast, efficient order entry and reducing the need for expensive, labor-intensive call centers.

When used with an Internet/intranet store kiosk, the CS 1504 doubles as an in-store, mobile shopping tool. Shoppers can also use it to scan items for further information on price, availability, features, rebates, special offers or similar products. Merchants can respond with one-to-one marketing messages.